Alamo Drafthouse
HOLIDAY IN PARADISE

For Alamo Drafthouse's 2024 holiday season, Santa traded in his sleigh for a surfboard and rode a holly-jolly wave to bring a different kind of cheer to our guests. Our Holiday in Paradise captured to thrill of travel and combined it with the spirit of the season for an adventurous theme that transported guests to their favorite cinema destinations. 

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Our unique approach to the holidays netted us record attendance to some of the season's hottest films, a massive boost in gift card and merch sales, and some of our top-performing new F&B items on our signature holiday menu.