Invasion of the Mega Menu has been a highlight of my time at Alamo Drafhouse Cinema. It's rare that you get the opportunity to turn tasty new additions to your menu into a cataclysmic (in a good way) flavor rampage. It was a huge update to our existing offerings that reinvigorated our guests' passion (and taste buds) with exciting new options and returning favorites. Seeing as Alamo Drafthouse is an unapologetic champion of all things genre film, announcing in the style of a kaiju blockbuster seemed fitting.

The big announce went out over email, social media, our blog, a Behind-the-Scenes-style parody video, and targeted digital ads. A few of my favorite pieces of the campaign were the film posters with over-the-top taglines lending character to the new items. You can find the announcement blog right HERE.